What is a Smiski?

Smiski is a small, palm-sized blind box figurine designed by Tokyo-based company Dreams Inc. The name "Smiski" is a portmanteau of "smile" and "ski," and each figure is sculpted into a quietly endearing, very human pose — sitting on the loo, peering around a corner, or curled up reading a book. The signature feature? Every authentic Smiski glows in the dark, lighting up with a soft green hue after exposure to light.

Smiski first launched in Japan in 2017 and have since become one of the most collected blind box series in Asia, Europe, and increasingly the UK. They tap into the same kawaii sensibility that powers Sonny Angel and Mofusand — but with a unique twist that makes them feel almost like tiny nocturnal companions.

Why Are Smiski Figures So Popular in the UK?

Smiski's popularity in Britain has surged dramatically over the past two years. According to industry data from Pop Insider, the UK designer toy market grew by 28% in 2025, with blind box collectibles leading that growth. Smiski occupy a sweet spot in that market for several reasons:

Affordability: Smiski are far more accessible than collector-grade vinyl figures or designer art toys.

The blind box thrill: Not knowing which figure you'll pull adds an element of dopamine-driven anticipation.

Genuine functionality: The glow-in-the-dark feature makes them more than display pieces — many collectors keep them on bedside tables as comforting night-time companions.

Display versatility: Their tiny size makes them perfect for desks, bookshelves, and any small space.

Top Selling Smiski Series Explained

Smiski Birthday Series

The Birthday Series captures these little glow-in-the-dark figures in the middle of party preparations — popping confetti, wrapping gifts, holding birthday message, and tasting a slice of cake, making this series the perfect gift for anyone whose birthday deserves a little extra magic.

Shop Now

Smiski Living Series

Cosy, quiet, and quietly charming. The Living Series shows Smiski settling into everyday moments at home. It's the series that best captures the spirit of why people fall in love with Smiski in the first place: little companions who make a room feel softer.

Shop Now

The Smiski Series 1

The series that arguably defined Smiski's identity. Each figure is designed to perch on the edge of a shelf, peek around a monitor, or duck behind a stack of books. Perfect for hiding among houseplants.

Shop Now

Smiski Toilet Series

A fan favourite for its quirky humour. The Toilet Series features Smiski in various bathroom scenarios — and is often the first series UK collectors gift to friends.

Shop Now

Smiski Bed Series

The bedtime edition. The Bed Series features Smiski tucked under tiny duvets, hugging pillows, and falling asleep in increasingly relatable positions. Designed to live on a bedside table where the soft green glow becomes a calming nightlight, it's one of the most beloved series for collectors who keep Smiski close while they sleep.

Shop Now